Celsius Holdings Has Dropped 25% This Year. Generational Opportunity or Falling Knife?
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By Dave Kovaleski – Apr 5, 2026 at 6:00PM ESTKey PointsCelsius Holdings just bought Rockstar Energy and Alani Nu.Its stock price is down 25% YTD after a 74% jump in 2025.It looks like a good time to consider this stock during this massive transformation.Celsius Holdings (CELH 0.73%) has had a lot of positive energy over the past decade or so. The energy drink company has posted a stellar average annualized return of 47% over the past 10 years including a 74% return in 2025. But this year, the stock has sputtered, down about 25% and hovering near a 52-week low. Are the forces that caused the decline something that investors should be concerned about, or is this an opportunity to buy a high-growth stock on a dip? Image source: Getty Images. Let's take a look. Is the energy about to shift? Celsius stock has seen most of its decline over the past month, or more specifically, since it posted fourth-quarter 2025 earnings on Feb. 26. It was also around the time that the U.S. launched attacks at Iran, which have brought down the entire market. At the same time, the company posted blowout revenue results, with revenue rising 117% year over year to $722 million. Much of those gains came from the acquisitions of the Alani Nu and RockStar Energy brands within the past year. It also lifted adjusted earnings 86% to $0.24 per share. However, costs associated with the acquisitions caused earnings to drop 44% for the full year to $0.25 per share. But adjusted earnings for the year, excluding the acquisition costs, were up 91% to $1.34 per share. ExpandNASDAQ: CELHCelsiusToday's Change(-0.73%) $-0.25Current Price$34.08Key Data PointsMarket Cap$8.8BDay's Range$33.09 - $34.1752wk Range$32.36 - $66.74Volume5.2MAvg Vol5.6MGross Margin49.20% The stock price decline was related largely to two factors. One, the stock's high valuation, as the price-to-earnings (P/E) ratio surged to 381 at the end of 2025 after Celsius stock jumped 74% in 2025 largely on the optimism around the potentially transformative acquisitions. Second, that optimism soured a bit after the Q4 earnings report even though the company easily beat estimates. Investors may have been concerned in part about the lack of short-term visibility on the integration of the two major acquisitions. On the earnings call, management said they expected the gross profit margin to return to the low 50% range after the two new brands were integrated in the first half of 2026. The margin had dropped to 47.4% after Q4. Perhaps the high valuation and lack of visibility during the integration caused some investors to take profits. Time to buy? I think this is a great opportunity to get in on Celsius as it resets during this transformation. The next two quarters could be disrupted by the integrations, not to mention the ongoing geopolitical strife, but beyond that, Celsius should be a major player in a fast-growing segment of the beverage industry. Energy drinks are estimated to grow at a compound annual growth rate (CAGR) of 8% between now and 2033. And with the acquisitions of Rockstar and Alani Nu, Celsius currently has a 20% market share. Furthermore, while its P/E ratio remains high, the earnings power expected from these new brands make Celsius a long-term bargain. The stock has a 12-month forward P/E of just 22 and a five-year price/earnings-to-growth (PEG) ratio of just 0.34, making it a value. Wall Street is bullish on Celsius stock. A median price target of $69 per share would suggest 102% upside. Monitor the stock over a perhaps rocky next few months, but be mindful that at some point in the near future, Celsius could take off.Read NextMar 29, 2026 •By Parkev Tatevosian, CFAWhy Is Celsius Stock Dropping, and is it a Buying Opportunity?Mar 29, 2026 •By Rick Munarriz3 Reasons Celsius Stock Can Bounce Back in AprilMar 27, 2026 •By Daniel SparksIs Celsius Stock a Buy After Falling 49% From Its 52-Week High?Mar 20, 2026 •By Reuben Gregg BrewerGlobal Demand for This Consumer Staples Stock May Be About To SoarMar 10, 2026 •By Neil PatelYou Need to Know the Bull and Bear Case for This Monster Stock That Turned a $1,000 Investment Into $64,000 in 10 YearsApr 5, 2026 •By Alex Carchidi3 Things Every New Bitcoin Investor Needs to Understand Before BuyingAbout the AuthorDave mainly covers financials, consumer goods, and technology stocks and ETFs. He wrote for the Fool from 2019-2023 and rejoined the Fool in 2026. In the past he's covered mutual funds and institutional investments for Pensions & Investments, personal finance for S&P, money markets and bonds for Crane Data, and stocks for ValueWalk.TMFdkovaleskiStocks MentionedCelsiusNASDAQ: CELH$34.08(-0.73%)-$0.25*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.