Instagram Debuts Dedicated Television App for Amazon Fire TV
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Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Streaming Wars:Meta Platforms Inc.’s Instagram unveiled its first dedicated TV app, which lets users watch the short-form video feature Reels on a larger screen. The app will initially launch on Amazon.com Inc.’s Fire TV platform, the company said Tuesday, describing the offering as a test. Eventually, Instagram aims to expand onto other TV platforms to reach as many consumers as possible.