The Evolution of Mattel: From Toy Maker to IP Company
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Live on Bloomberg TVThe Evolution of Mattel: From Toy Maker to IP CompanyTV ShowsDecember 10th, 2025, 3:56 PM GMT+0000Mattel Chairman and CEO Ynon Kreiz explains how he has transformed the maker of Barbie and Hot Wheels from a traditional toy manufacturer into a modern intellectual property and brand management powerhouse. He also discusses how he recognized the untapped potential of Mattel’s brands far beyond the toy aisle. Kreiz is on this week's episode of "The David Rubenstein Show: Peer to Peer Conversations." This interview was recorded October 29 in New York. (Source: Bloomberg)More From TV Shows05:08SpaceX Said to Pursue 2026 IPO, Raising Far Above $30 Billion13 minutes ago44:55Bloomberg Markets 12/10/20251 hours ago01:36Fed Decision Not as Bad as the Market Feared, JPMorgan's Michele Says2 hours ago02:25Fed Cuts Rates by 25 Basis Points With Three Dissents3 hours agoAll episodes and clipsBloomberg TechnologyThe only daily news program focused exclusively on technology, innovation and the future of business from San Francisco. Hosted by Emily Chang.More episodes and clips05:08SpaceX Said to Pursue 2026 IPO, Raising Far Above $30 Billion44:09Nvidia Wins US Approval to Sell H200 Chips to China | Bloomberg Tech 12/9/202503:35Fal’s Software Optimizes Nvidia Chips Says CEO05:27Paramount Offering to 'Overpay' for Warner Bros.: Ross GerberThe David Rubenstein Show"The David Rubenstein Show: Peer-to-Peer Conversations" explores successful leadership through the personal and professional choices of the most influential people in business.More episodes and clips24:05David Rubenstein Show: Kevin Hassett24:05The David Rubenstein Show: Maria Sharapova24:06The David Rubenstein Show: Justice Anthony Kennedy24:06The David Rubenstein Show: David SolomonSee all shows