Why Serve Robotics Stock Surged Today

By Eric Volkman – Dec 18, 2025 at 6:08PM ESTKey PointsAn analyst at a prominent researcher initiated coverage of the next-generation robot maker.That firm's analyst not only feels it's a buy, he believes its share price can nearly double.These 10 Stocks Could Mint the Next Wave of Millionaires ›NASDAQ: SERVServe RoboticsMarket Cap$711MToday's Changeangle-down(5.97%) $0.57Current Price$10.12Price as of December 18, 2025 at 4:00 PM ETAn extremely bullish new research note flags the company as a pioneer in its field.Serve Robotics (SERV +5.97%) was serving up some shareholder gains on Thursday. The robot maker's stock price bounced 6% higher, thanks largely to an optimistic research note from an analyst initiating coverage on the company. Launched with a buy The new bull in Serve's pen is Oppenheimer's Colin Rusch. Before market open that day, Rusch inaugurated his tracking of the company by flagging it with an outperform (read: buy) recommendation and price target of $20 per share. That's nearly double the stock's most recent closing level. Image source: Getty Images. Currently, Serve is best known for its fleet of boxy robots that zip around certain cities, delivering food. According to reports, Rusch believes that last-mile delivery services are only the first application of the company's technology. As such, he wrote, it can leverage its strong position in cityscape data into new designs. This should also help it save costs with new products and services. Rusch also described the company as being a pioneer in the field of physical artificial intelligence (AI). ExpandNASDAQ: SERVServe RoboticsToday's Change(5.97%) $0.57Current Price$10.12Key Data PointsMarket Cap$711MDay's Range$9.93 - $10.5552wk Range$4.66 - $24.35Volume7MAvg Vol10MGross Margin-48127.88% Promising but speculative I'm inclined to agree with Rusch's inaugural take on Serve. I live in Los Angeles, and the company's delivery robots are an increasingly common sight -- to the point where they're now an accepted part of the city's landscape. This feels like technology that is easily and readily scalable, and can easily boost its developer's fundamentals.Advertisement Yet this remains a play only for investors with a high tolerance for risk. At the moment, Serve's revenue is thin, and its net losses are substantial. It's a very promising company but it won't give investors an easy ride.Read NextOct 6, 2025 •By Rich SmithWhy Serve Robotics Stock Popped TodayNov 5, 2024 •By George Budwell, PhD3 Companies Building Tomorrow's Game-Changing TechnologiesAbout the AuthorEric Volkman is a contributing Motley Fool finance and stock market analyst. Previously, Eric was an equities analyst at European investment bank Raiffeisen Capital and Investment. He’s also been a freelance finance writer since 1995. He studied at Susquehanna University.TMFVolkmanStocks MentionedServe RoboticsNASDAQ: SERV$10.12 (+0.06%) $+0.57OppenheimerNYSE: OPY$74.09 (+0.01%) $+0.84*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.Advertisement