Zefr Awarded New U.S. Patent for AI-Powered Content Classification Process
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This section is Partnership Content suppliedThe content in this section is supplied by Business Wire for the purposes of distributing press releases on behalf of its clients. Postmedia has not reviewed the content. by Business Wire Article contentLOS ANGELES, Calif. — Zefr, a global leader in brand suitability technology for social platforms, today announced that the U.S. Patent and Trademark Office has granted the company a new patent covering its proprietary AI-driven process for content annotation and model distillation.Sign In or Create an AccountEmail AddressContinueor View more offersArticle contentThe patent recognizes Zefr’s breakthrough use of large language models (LLMs) and AI agents to dramatically improve the precision, scalability, and transparency of digital content analysis, while reducing the need for extensive manual review.Article contentWe apologize, but this video has failed to load.Try refreshing your browser, ortap here to see other videos from our team.Article contentArticle contentUnlike traditional annotation systems that rely on large teams of human reviewers, Zefr’s patented method enables AI agents to query massive video datasets, identify ambiguous or underspecified cases, and escalate only the most complex examples for targeted human review. This hybrid approach increases efficiency while preserving the nuance, cultural understanding, and contextual judgment that only humans can provide.Article contentTop StoriesGet the latest headlines, breaking news and columns.There was an error, please provide a valid email address.Sign UpBy signing up you consent to receive the above newsletter from Postmedia Network Inc.Thanks for signing up!A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againInterested in more newsletters? Browse here.Article contentBy combining automated discovery with human policy guidance, Zefr’s system can intelligently distinguish between seemingly similar scenarios: for example, differentiating depictions of crime in entertainment content from real-world criminal activity. This advancement allows advertisers to make better-informed, context-sensitive decisions about where their brands appear online.Article content“This patent represents another major step forward in our mission to bring transparency and trust to the digital ecosystem,” said Jon Moora, Chief AI Officer at Zefr. “Our technology bridges the best of human reasoning and machine intelligence, ensuring advertisers can navigate complex online environments with confidence and accountability.”Article contentThe new patent marks Zefr’s 8th patent (and second AI patent), adding to the company’s growing portfolio of intellectual property in artificial intelligence, content understanding, and brand suitability. It underscores the company’s continued commitment to research transparency, peer-reviewed innovation, and responsible AI development.Article contentAbout ZefrArticle contentZefr is the leader in AI-powered content classifications for brands and advertisers. Zefr’s platform is purpose built for multi-modal content understanding on open platforms like YouTube, TikTok, Meta and Snap, with pre-bid activation and verification solutions. Our products safeguard media and AI investments, while maximizing performance and efficacy on those channels. Headquartered in Los Angeles with global offices across New York, Chicago, London, Toronto, Singapore, and more, Zefr is redefining what trust and transparency means for social media in the age of AI. To learn more, visit zefr.com.Article contentArticle contentArticle contentArticle contentView source version on businesswire.com: Article content https://www.businesswire.com/news/home/20251216899842/en/Article contentArticle contentContactsArticle contentMedia Contact: Article contentArticle contentCassady NordeenArticle contentArticle contentCassady@purposenorthamerica.comArticle content#distroArticle contentTrending The Federal Reserve’s rate cut was a clear signal to investors Investor Garry Marr: How raiding your TFSA before the end of year could save you thousands Personal Finance Posthaste: Canada's provinces face 'deteriorating' outlook, says Fitch Ratings News CRA's 100-day plan results are not the presents Canadians want or need Taxes McKinsey plots thousands of layoffs in consulting slowdown Work Share this article in your social networkCommentsYou must be logged in to join the discussion or read more comments.Create an AccountSign in Join the Conversation Postmedia is committed to maintaining a lively but civil forum for discussion. Please keep comments relevant and respectful. Comments may take up to an hour to appear on the site. You will receive an email if there is a reply to your comment, an update to a thread you follow or if a user you follow comments. Visit our Community Guidelines for more information.
The Federal Reserve’s rate cut was a clear signal to investors Investor Garry Marr: How raiding your TFSA before the end of year could save you thousands Personal Finance Posthaste: Canada's provinces face 'deteriorating' outlook, says Fitch Ratings News CRA's 100-day plan results are not the presents Canadians want or need Taxes McKinsey plots thousands of layoffs in consulting slowdown Work