This influencer marketing company raised $15 million to fuel an M&A spree. Read its pitch deck.

Executives at Humanz and its recently acquired companies, Bambassadors and Ubiquitous. Vered Farkash 2025-12-18T14:00:01.234Z Share Facebook Email X LinkedIn Reddit Bluesky WhatsApp Copy link lighning bolt icon An icon in the shape of a lightning bolt.

Impact Link Save Saved Read in app Add us on This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in. Humanz, an influencer marketing platform, is going all in on M&A. The company raised venture capital to ink M&A deals, including two 2025 acquisitions. Read the pitch deck Humanz used to raise $15 million and build out its M&A strategy. Advertising giants like Publicis, WPP, and Omnicom aren't the only companies deploying roll-up strategies and shaking up influencer marketing.Humanz, an Israeli influencer marketing platform that expanded to the US in 2024, is going "full acquisition mode" through 2026, CEO Liran Liberman said in an interview. The company exclusively told Business Insider that it recently raised $15 million from an undisclosed group of venture capital investors to fuel several M&A deals. In 2025, the company acquired two influencer marketing companies: Bambassadors, a user-generated content marketplace, and Ubiquitous, an influencer marketing agency.Humanz declined to disclose its own valuation, as well as the financials of its recent acquisitions.Liberman said that Humanz plans to ink three more deals in the first half of 2026. There are two types of deals the company is eyeing: talent acquisitions (such as targeting another company's network of creators and brands) or tech acquisitions (such as payment solutions). "In this space, there are so many niche players," Liberman said. "Imagine a company great in influencer marketing on LinkedIn for B2B, or a tech company only doing creator payments. If I can acquire them … now we can offer more solutions."Humanz's acquisition of Ubiquitous and Bambassadors was a strategic play to expand the company's presence in the US, Liberman said. He said that one reason Humanz sought to acquire Ubiquitous was that it's listed as a top influencer marketing company when prompting ChatGPT.Discoverability on AI chat platforms is an increasingly important strategy for brands, leading to a prioritization of generative engine optimization (GEO), a new spin on search engine optimization (SEO). "This was kind of our GEO investment," Liberman said.Humanz raised $8 million from debt providers Viola Credit and Mizrahi Bank as part of its $15 million round, which will help finance its acquisitions. The company anticipates revisiting that deal and increasing it to $50 million to support further acquisitions in 2026 and 2027.Humanz has raised a total of $32 million to date and has about 170 global employees following its recent acquisitions. Liberman said that Humanz was profitable in 2025. But profitability isn't the company's top priority heading into 2026."We do want to invest a lot in growth," he said.Read the pitch deck Humanz used to raise $15 million for M&A. Note: Some details and slides, such as financials, have been redacted. Humanz describes itself as an 'AI platform powering' the creator economy Humanz It starts its deck by spelling out its mission Humanz Then it maps out the industry and its challenges Humanz It includes a chart estimating the size of the influencer marketing industry Humanz It says the creator space has become 'inefficient' Humanz Then it outlines five challenges the industry faces Humanz Here are the five challenges it lists:Discovery and negotiationManagementMeasurement and optimizationCreator incentivesPayment The deck introduces how Humanz is delivering a solution Humanz It says Humanz will bring creators and brands 'closer than ever before' Humanz It then outlines what features Humanz delivers on Humanz It identifies three key players in the influencer industry Humanz The key players, which Humanz says it's "building trust" with and connecting, are campaign managers, creators, and talent managers. It then goes into depth on each of the five challenges Humanz Humanz wants to 'streamline content management' Humanz It also says it helps key players communicate Humanz Humanz says it helps creators, talent managers, and campaign managers align their goals Humanz Humanz also says it helps measure and analyze performance Humanz It then goes deeper into how it measures content Humanz Humanz is also focused on simplifying payments Humanz Then the deck goes into the business model Humanz Humanz says its business model is 'sustainable' and 'scalable' Humanz "Our revenue model, consisting of a $1,500 monthly fee and a 20% share of advertiser payments to influencers, ensures a sustainable and scalable business model," the slide says. It lists out clients, including Meta and TikTok Humanz Here are a few of the clients Humanz lists: Meta, TikTok, Visa, eBay, Google, Unilever, and Adidas. Then, the deck outlines a three-year plan Humanz Humanz is focused on growth Humanz "Humanz is executing a bold, strategic plan to secure a dominant position in the $250B creator economy," the slide says.Here's what else it says:Through acquisitions — Beginning with Ubiquitous and Bambassadors, and three more acquisitions planned for early 2026.Maintain aggressive growth — Our 250% YoY growth, supporting over 1 million creators and facilitating millions of collaborations, has already generated hundreds of millions in sales. Humanz says 'AI will transform' the creator economy Humanz Here's how AI is shaping the creator economy, according to the slide:Revamped Ecosystem — As content creation becomes easier with AI tools, Humanz is poised to lead the charge by creating better platforms that empower influencers to scale their businesses and drive growth across the industry.AI Influencers — We are close to the point where it's impossible to distinguish between a human and AI video creation. Humanz is taking proactive steps to ensure that authenticity and transparency remain at the forefront of our platform, empowering both influencers and brands to maintain trust and integrity Humanz explains how it is using AI across its products Humanz Finally, Humanz introduces its team Humanz The management team is split between Israel and the US Humanz Humanz has seven global offices Humanz It lists offices in New York, Florida, Brazil, South Africa, Turkey, the Netherlands, and Israel (where its HQ is). The deck concludes with a thank you and contact information Humanz