HSG Said to Close In on Deal to Buy Sneaker Maker Golden Goose

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Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000A pair of Swarovski jewel-encrusted sneakers at a Golden Goose SpA store.HSG, formerly known as Sequoia Capital China, is nearing a deal to buy premium sneaker maker Golden Goose in a transaction valuing the Italian company at more than €2.5 billion ($2.9 billion), according to people familiar with the matter.The talks between HSG and Permira, the private equity owner of Golden Goose, could conclude as soon as the end of this year, the people said, asking not to be identified because the information is private.
