Golf’s Full Swing Enters Baseball Market With New KIT Launch Monitor

BusinessSportsMoneyGolf’s Full Swing Enters Baseball Market With New KIT Launch MonitorByMike Dojc,Contributor.Forbes contributors publish independent expert analyses and insights. Mike Dojc is a South Carolina-based journalist who covers golf. Follow AuthorDec 15, 2025, 07:00am ESTAn example of some of the stats Full Swing's KIT for baseball, designed to measure both hitting and pitching performance, computes.Full SwingFrom fairways to fastballs, radar-based golf launch monitor technology stalwart Full Swing is entering the baseball space. The technology partner of the TGL and the golf metric data gatherer and simulator Tiger Woods vouches for, is expanding into the baseball with a KIT launch monitor that tracks bat speed, pitch metrics and contact efficiency in real time. The company has also been operating with greater financial backing since Bruin Capital took a controlling stake in a deal valued at roughly $160 million in 2021, effectively giving Full Swing the runway to take a full cut at the baseball market.Modifying Full Swing’s technology for the national pastime was the next logical frontier, given how closely the two sports mirror each other from a data-capture standpoint. Metrics like launch angle, spin rate and exit velocity are pivotal in both, making the crossover feel organic for a company dialed into precision analysis.“Baseball has followed a similar trajectory as golf in recent years where so much more time is being poured into analytics and making practice time as efficient as possible. Add to that baseball's increasing overall popularity across all levels of the game and we feel we've found a nice sweet spot,” Full Swing CEO Ryan Dotters explained.The KIT, which retails for $6,499, is staking its early claim with a key differentiator: it is the first portable launch monitor to measure bat speed without requiring a sensor on the bat. That first-mover advantage fuels Full Swing’s belief it can carve out market share in the baseball training vertical. “This breakthrough allows KIT to predict potential exit velocity and squared up rate, two valuable insights that measure how efficiently a hitter is making contact. The only other way to currently capture these metrics is with the very expensive and immovable technology installed in Major League Baseball stadiums.” KIT’s app-based setup also supports iPhones, iPads and Android devices, avoiding a dedicated-screen requirement common in other systems.Baseball tech already has strong incumbents like TrackMan (which also has a golf history) and Diamond Kinetics, but Dotters feels there is plenty of whitespace ahead for KIT which he said held its own in both internal and third-party validation testing. “When it comes to accuracy of its data, through our own stringent testing as well as independent testing by third parties, KIT has proven to be just as accurate as any tech currently in the market,” he said. He also pointed to portability as a major difference maker, noting that the device is built for seamless transitions between indoor and outdoor environments. Another element Full Swing is leaning on is workflow: data captured during Live At-Bat, Bullpen and Batting Practice sessions is storable, accessible and sharable across users. “This makes KIT ideal not only for individual consumers, but travel teams, high schools, colleges and practice facilities,” Dotters added.Major League Baseball has steadily expanded its use of advanced tracking systems since Statcast rolled out league-wide in 2015, a shift that compelled private-sector technology companies to modernize the tools used at the amateur and developmental levels. That broader analytics revolution has helped create demand for more cost-effective devices capable of delivering pro level insights.Full Swing will put KIT in front of that audience early in the new year with the baseball unit set to be exhibited at the annual American Baseball Coaches Association convention in Columbus. The company views the coaching community, from high-school programs to college staffs, as an important early adoption channel.Full Swing’s growth in golf was no doubt accelerated by Tiger Woods and other marquee names putting their clout behind the brand, and Dotters acknowledges that credible on-field validation will play a similar role with their baseball product. “We are currently working with a number of MLB and top minor league baseball players who have all offered really positive feedback. We’re looking to partner with the best of the best and the initial excitement around the product gives us a lot of enthusiasm for the partnerships that are to come,” Dotters explained.Editorial StandardsReprints & Permissions