Ford to Take $19.5 Billion Writedown on Underwhelming EV Segment
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By Parkev Tatevosian, CFA – Dec 18, 2025 at 6:00AM ESTNYSE: FFord Motor CompanyMarket Cap$53BToday's Changeangle-down(-2.67%) $0.36Current Price$13.30Price as of December 17, 2025 at 3:58 PM ETThe announcement is an admission that EV demand is well below what the company had hoped.Government policies forced Ford to accelerate investments in EVs without consumer demand available to absorb the increased production. With the change in policies from the Trump administration, Ford (F 2.67%) will now rightsize its production based on consumer demand. *Stock prices used were the afternoon prices of Dec. 15, 2025. The video was published on Dec. 17, 2025. About the AuthorA Fool since 2019, and a graduate of Cal State LA with a B.S. in Finance and M.A. in Economics. Parkev is an adjunct professor of Finance and enjoys reading about financial and economic history. You'll often find him writing about stocks in the consumer goods and technology sectors.TMFParkevX@TMFParkevRead NextDec 17, 2025 •By Neil PatelShould You Invest $500 in Ford Right Now?Dec 12, 2025 •By Neil PatelEvaluating Ford (F) Stock's Actual PerformanceDec 9, 2025 •By Neil PatelIs Ford Stock a Buy Now?Nov 30, 2025 •By Courtney CarlsenShould You Buy Ford While It's Below $14?Nov 27, 2025 •By Daniel MillerFord's Overlooked Profit Machine Is Under Attack by RivalNov 24, 2025 •By Neil PatelCould Buying Ford Stock Today Set You Up for Life?