FanDuel Feature Brings Personal Wagering Into Live Broadcasts
Summarize this article with:
BusinessSportsMoneyFanDuel Feature Brings Personal Wagering Into Live BroadcastsByNicole Kraft,Contributor.Forbes contributors publish independent expert analyses and insights. Nicole Kraft is based in Columbus, Ohio, and covers sports media. Follow AuthorDec 16, 2025, 11:45am ESTFan Duel and Fan Duel Network are combining to offer Bet Tracking, allowing viewers in select NBA and NHL markets to monitor FanDuel bets in real time alongside live game action.FanDuelFor sports fans tired of checking bets on their phones while watching a televised game, FanDuel and FanDuel Sports Network have an answer: a new product that brings personal wagers directly onto the viewing screen.The companies on Dec. 16 launched Bet Tracking, allowing FanDuel Sports Network viewers in select NBA and NHL markets to link betting accounts to the broadcast and monitor personal bets alongside live game action.“We wanted to go deeper into how we create something that really makes the fan experience, the viewer experience and the betting experience better,” Mike Raffensperger, president of sports at FanDuel, said.What It DoesViewers who opt in can track wagering progress, from game outcomes to player prop bets, during the course of a televised game. Bets are displayed along the bottom and right side of the screen, with game action centered.Eric Ratchman, chief revenue officer of network operator Main Street Sports Group, described Bet Tracking as part of a broader effort to connect devices fans are already using simultaneously.“Following the bet with the game on the big screen as you’re sitting in your living room is a really engaging experience,” he said. “It creates a cohesive ecosystem across those two devices that you’re already interacting with.”Play Puzzles & Games on ForbesFEATURED | Frase ByForbes™Unscramble The Anagram To Reveal The PhrasePlay NowPinpoint By LinkedinGuess The CategoryPlay NowQueens By LinkedinCrown Each RegionPlay NowCrossclimb By LinkedinUnlock A Trivia LadderPlay NowWhere It’s LiveNBA and NHL games in markets with legalized gambling where FanDuel Sports Network holds local media rights will be the first to offer Bet Tracking.They include Ohio (Cleveland Cavaliers, Columbus Blue Jackets), North Carolina (Charlotte Hornets, Carolina Hurricanes), Michigan (Detroit Pistons, Detroit Red Wings), Tennessee (Memphis Grizzlies, Nashville Predators) and Indiana (Pacers).Gamblers in those markets can access the feature by logging into FanDuel Sports Network’s website or app.Viewer ChoiceRaffensperger said Bet Tracking is optional and customizable, allowing users to choose which betting elements appear on screen.“If you don’t want this, the default state is you don’t need to have it up,” he said. “It will not intrude on the viewing experience.”Even users who enable the feature are not expected to keep it on screen an entire game, Raffensperger said.“It’s a great ability to toggle, check in on things, look at how things are going, and then go back to a full-screen experience,” he said.The Future of ViewingBen Koo of Awful Announcing said Bet Tracking reflects a “new frontier” in the integration of sports and gambling.“The real estate of the game itself is now being decreased to show you your betting activity,” he said. “This plays into a hyper-engaged bettor who wants to be aware of their bets at every second they’re watching sports.”Koo said the technology reflects gambling companies’ desire to keep customers as engaged with betting platforms as they are with the games themselves, keeping wagers and viewing tightly linked.“Keeping it on screen is going to increase the level of action that their customers have,” he said. “They’re going to be seeing their progress in both ways, good and bad, every second.”Betting on Regional SportsThe product launches roughly a year after FanDuel Sports Network emerged from bankruptcy and rebranded from Bally Sports, Ratchman said.He said Bet Tracking represents the next evolution in how local sports are delivered.“We’re building the platform for the future to serve the local sports fan,” he said.Editorial StandardsReprints & PermissionsLOADING VIDEO PLAYER...FORBES’ FEATURED Video