BRP announces automotive vet Denis Le Vot as new CEO
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Denis Le Vot spent 30 years working for French automaker Renault Group SA, where he held positions in marketing, sales and supply chain management. Photo by Bill Pugliano/Getty Images filesArticle contentBRP Inc. has announced that Denis Le Vot will succeed José Boisjoli as the company’s chief executive when he retires in February.Sign In or Create an AccountEmail AddressContinueor View more offersArticle contentLe Vot spent 30 years working for French automaker Renault Group SA, where he held positions in marketing, sales and supply chain management.Article contentWe apologize, but this video has failed to load.Try refreshing your browser, ortap here to see other videos from our team.We apologize, but this video has failed to load.Try refreshing your browser, ortap here to see other videos from our team.Play VideoArticle content“BRP is a company that distinguishes itself as a leader and has built a strong foundation for future growth,” Le Vot said in a news release. “Its reputation for technological expertise, bold design vision, and market-shaping products is unmatched. I look forward to collaborating with the talented teams to further enhance BRP’s customers and dealers’ experience, and continue shaping the powersports industry.”Article contentArticle contentThe Canadian company, known for its Ski-Doos, Sea-Doos, ATVs and other recreational vehicles, also announced that Pierre Beaudoin would replace Boisjoli as chair of the board, while Barbara Samardzich will maintain her role as lead independent director of the board.Article contentTop StoriesGet the latest headlines, breaking news and columns.There was an error, please provide a valid email address.Sign UpBy signing up you consent to receive the above newsletter from Postmedia Network Inc.Thanks for signing up!A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againInterested in more newsletters? Browse here.Article contentCameron Doerksen, a stock analyst with National Bank, said Le Vot’s appointment as chief executive “checks a few important boxes” for BRP, notably his experience in the automotive sector and his experience across multiple international markets.Article contentIn light of the news, National Bank is keeping its “outperform” designation on BRP, with a $125 stock target. Shares were down one per cent to $104.88 in midday trading in Toronto Tuesday.Article content“Our chief remaining concern for the stock is the risk of substantive changes or threats around the Canada–U.S. Mexico Agreement,” Doerksen wrote in the note. “While headline risk around the (CUSMA) review will likely result in some share price volatility in the coming quarters, we believe the balance of positives for BRP outweigh this risk.”Article content• Email: bcousins@postmedia.comArticle contentTrending The Federal Reserve’s rate cut was a clear signal to investors Investor McKinsey plots thousands of layoffs in consulting slowdown Work Garry Marr: How raiding your TFSA before the end of year could save you thousands Personal Finance Posthaste: A metric that tells how Canadians are really doing is improving for the first time in years News Expect 'dramatically higher' oil prices in 2026, says Eric Nuttall Oil & Gas Share this article in your social networkCommentsYou must be logged in to join the discussion or read more comments.Create an AccountSign in Join the Conversation Postmedia is committed to maintaining a lively but civil forum for discussion. Please keep comments relevant and respectful. Comments may take up to an hour to appear on the site. You will receive an email if there is a reply to your comment, an update to a thread you follow or if a user you follow comments. Visit our Community Guidelines for more information.
The Federal Reserve’s rate cut was a clear signal to investors Investor McKinsey plots thousands of layoffs in consulting slowdown Work Garry Marr: How raiding your TFSA before the end of year could save you thousands Personal Finance Posthaste: A metric that tells how Canadians are really doing is improving for the first time in years News Expect 'dramatically higher' oil prices in 2026, says Eric Nuttall Oil & Gas