Blackstone's holiday video pays mocking tribute to its 1980s origins for its 40th anniversary. Watch it here.
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Blackstone's Steve Schwarzman and Jon Gray in a Back to the Future parody from the firm's holiday video. Blackstone 2025-12-18T13:14:06.221Z Share Facebook Email X LinkedIn Reddit Bluesky WhatsApp Copy link lighning bolt icon An icon in the shape of a lightning bolt.
Impact Link Save Saved Read in app Add us on This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in. Blackstone's holiday video has become a must-see on Wall Street. This year's video pays tribute to its origins with a 1980s musical number. The video is part of the firm's broader push to "humanize" itself as it reaches a wider audience. Blackstone's annual holiday video — a tongue-in-cheek Wall Street tradition — is out, and this year's edition turns its trademark self-mockery toward the firm's 40th anniversary.
President Jon Gray starts the video off with a Ken Burns-style tribute to the firm's 40th anniversary, before firing the actual Ken Burns, going through a midlife crisis, and ending with a 1980s musical number.Danny DeVito makes an appearance with a half-hearted Blackstone commercial that's apparently part of his Jersey Mike's contract. Come for CEO Steve Schwarzman's jokes about picking up DJing as a hobby, a bit that features Goldman Sachs head David Solomon, and stay for a perfect "Dirty Dancing" lift executed by one of the firm's executives.Gray told analyst Alex Blostein earlier this month at the Goldman Sachs Financial Analyst conference that the video is a way for the world's largest private investor to "make fun of ourselves." The firm's video operations, from Gray's "ridiculous" running videos to its Monday morning BXTV meetings, also serve a broader purpose to "humanize" the firm to its growing list of shareholders and investors: 300,000 by Gray's count.