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360.Agency Announces Key Leadership Appointments to Lead AI-First Transformation

Financial Post
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Montreal-based 360.Agency appointed Daniel Martin as CEO and Colin Danielson as CRO in February 2026, signaling a strategic shift toward AI-driven transformation in automotive technology. Martin, with 25+ years in digital transformation, will lead an AI-first overhaul of the company’s tech stack, focusing on simplifying execution and strengthening data foundations for dealers and OEMs. Danielson, bringing 20+ years in automotive tech, will drive sales strategy and go-to-market execution, ensuring product innovation aligns with customer needs in a fast-evolving retail landscape. The leadership changes aim to embed AI for operational and commercial value, emphasizing measurable impact amid rapid industry changes and intelligent automation. 360.Agency, a Canadian automotive digital marketing firm, serves dealers nationwide with 30+ OEM certifications, reinforcing its role as a technology partner in the sector.
360.Agency Announces Key Leadership Appointments to Lead AI-First Transformation

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This section is Partnership Content suppliedThe content in this section is supplied by Business Wire for the purposes of distributing press releases on behalf of its clients. Postmedia has not reviewed the content. by Business Wire Article contentMONTREAL — 360.Agency announced two key leadership appointments today, marking an important milestone in the company’s evolution and positioning it for its next phase of growth.Sign In or Create an AccountEmail AddressContinueor View more offersArticle contentDaniel Martin has been appointed Chief Executive OfficerArticle contentWe apologize, but this video has failed to load.Try refreshing your browser, ortap here to see other videos from our team.Article content, andArticle contentColin Danielson has joined 360.Agency as Chief Revenue OfficerArticle content.Article contentWith more than 25 years of experience in technology, digital platforms, and transformation, Daniel steps into the CEO role to lead an AI-first retooling of the company’s technology stack and operating model. His mandate is clear: simplify execution, strengthen data foundations, and ensure 360.Agency delivers measurable impact for dealers and OEM partners in a rapidly changing retail environment.Article contentArticle content“This transition is about focus and execution,”Article contentTop StoriesGet the latest headlines, breaking news and columns.There was an error, please provide a valid email address.Sign UpBy signing up you consent to receive the above newsletter from Postmedia Network Inc.Thanks for signing up!A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againInterested in more newsletters? Browse here.Article contentsaid Daniel, CEO of 360.Agency.Article content“We are retooling our platform and embedding AI where it creates real operational and commercial value for our partners.”Article contentColin brings over 20 years of experience bridging product innovation and revenue execution in automotive technology. As CRO, he will lead sales strategy and go-to-market execution, ensuring customer needs directly inform product priorities and market delivery.Article content“Technology only matters if it drives outcomes,”Article contentsaid Colin.Article content“Our role is to align teams, sharpen execution, and help dealers and OEMs succeed as the market moves faster.”Article contentIn 2026, 360.Agency is focused on operational clarity, intelligent automation, and disciplined execution, reinforcing its position as a trusted technology partner for the automotive industry.Article contentAbout 360.AgencyArticle content360.Agency is a Canadian automotive digital marketing and technology partner, certified across 30+ OEM programs, supporting dealers nationwide with a growing presence across Canada.Article contentArticle contentArticle contentArticle contentView source version on businesswire.com: Article content https://www.businesswire.com/news/home/20260203799769/en/Article contentContactsArticle contentMedia Contact Article contentArticle contentGhislain CoutureArticle contentArticle contentHead of Marketing Growth & ProductArticle contentArticle content514-662-7679Article contentArticle contentgcouture@360.agencyArticle content#distroArticle contentTrending Despite 'elbows up,' Canada on track to be net lender to U.S. for ninth straight year Economy Avoid these TFSA and RRSP mistakes to keep the CRA off your back Personal Finance U.S. startup incubator's decision to shun Canada brings investors to the country's defence Innovation Subscriber only. In Canadian real estate's longest winter, buyers hold the power as sellers face reality Subscriber only Real Estate A tidal wave of business exits is coming, with $300 billion in revenue up for grabs, says BDC Economy Share this article in your social networkCommentsYou must be logged in to join the discussion or read more comments.Create an AccountSign in Join the Conversation Postmedia is committed to maintaining a lively but civil forum for discussion. Please keep comments relevant and respectful. Comments may take up to an hour to appear on the site. You will receive an email if there is a reply to your comment, an update to a thread you follow or if a user you follow comments. Visit our Community Guidelines for more information. Despite 'elbows up,' Canada on track to be net lender to U.S. for ninth straight year Economy Avoid these TFSA and RRSP mistakes to keep the CRA off your back Personal Finance U.S. startup incubator's decision to shun Canada brings investors to the country's defence Innovation Subscriber only. In Canadian real estate's longest winter, buyers hold the power as sellers face reality Subscriber only Real Estate A tidal wave of business exits is coming, with $300 billion in revenue up for grabs, says BDC Economy

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Source: Financial Post