Health-Tracking Toothbrushes, Mouth Guards Lure Consumers With Audacious Claims
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Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000CES 2026:The Y-Brush smart toothbrush on display at a media event in Las Vegas ahead of CES 2026.If you paid enough attention, you could find health trackers everywhere at the CES trade show this week. But they didn't necessarily look how you’d expect. Much of the same technology used in wristbands, smartwatches and rings has been adapted for a wide — and sometimes eccentric — range of products, including toothbrushes, bathroom scales and even a mouth guard. Many of these devices are making ever more audacious claims, promising insights into cardiovascular health and even long-term disease risk, even as they face regulatory scrutiny from officials who believe some newer gadgets are functioning as medical devices.