Prediction: Alphabet Will Soar Over the Next Decade. Here's 1 Reason Why.
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By Neil Patel – Jan 10, 2026 at 8:08PM ESTKey PointsAlphabet is a leading force in digital advertising, a huge market that is expected to keep expanding rapidly.Monetizing artificial intelligence (AI) users with digital ads can drive ongoing revenue and earnings growth.CEO says this is worth 18 Nvidias. Will this make the world's first trillionaire? ›NASDAQ: GOOGLAlphabetMarket Cap$4.0TToday's Changeangle-down(0.96%) $3.13Current Price$328.57Price as of January 9, 2026 at 4:00 PM ETThe dominant internet business is poised to keep its growth going.Alphabet (GOOGL +0.96%) (GOOG +0.96%) shares have performed very well in the past. Over the trailing-10-year period, they have climbed 723%. This is a significantly higher return than the overall market. Investors might believe that they won't achieve strong gains going forward, but that's a flawed view. I predict that this top tech stock will soar over the next decade. Here's one reason why. Image source: Getty Images. Digital advertising is a growth market During Q3 2025 (ended Sept. 30), Alphabet brought in $74 billion in digital ad revenue (73% of its total), up 13% year over year. This makes it the largest business in this market. The industry is expected to grow at a 15% compound annual rate through the rest of this decade. This provides a major tailwind for Alphabet to keep up its expansion, pushing up revenue and profits along the way. This should drive the stock higher. ExpandNASDAQ: GOOGLAlphabetToday's Change(0.96%) $3.13Current Price$328.57Key Data PointsMarket Cap$4.0TDay's Range$325.80 - $330.8352wk Range$140.53 - $330.83Volume26MAvg Vol36MGross Margin59.18%Dividend Yield0.25% Alphabet will dominate the artificial intelligence age Alphabet is also figuring out how to generate revenue from new avenues in a world of more artificial intelligence queries. Its Gemini app has 650 million monthly active users. And Alphabet plans to display ads to free users in 2026. Advertisement Monetization here can be valuable for the company. And this demonstrates how Alphabet is adapting to changes in the search universe, operating from a position of strength.Read NextJan 10, 2026 •By Keith SpeightsPrediction: These 2 AI Stocks Will Be Worth More Than Palantir by the End of 2026Jan 9, 2026 •By John Ballard2 Monster Stocks to Hold for the Next 5 YearsJan 9, 2026 •By Adam SpataccoPrediction: This Monster Artificial Intelligence (AI) Stock Will Reach a $5 Trillion Market Cap in 2026 (Hint: It's Not Apple or Microsoft)Jan 9, 2026 •By William DahlWhy Warren Buffett Finally Bought Alphabet SharesJan 9, 2026 •By Jennifer Saibil3 No-Brainer Tech Stocks to Buy Right NowJan 9, 2026 •By Will Healy2 Stocks That'll Be Worth More Than Nvidia 5 Years From NowAbout the AuthorNeil Patel is a contributing Motley Fool stock market analyst covering consumer staples, consumer discretionary, financials, information technology, and communication services. Prior to The Motley Fool, Neil worked in corporate finance roles at JPMorgan Chase and Capital One. He also has experience working on a start-up in the cryptocurrency space. He holds a bachelor’s degree in business administration with a specialization in finance from Ohio State University.TMFNeilPatelStocks MentionedAlphabetNASDAQ: GOOGL$328.57 (+0.01%) $+3.13AlphabetNASDAQ: GOOG$329.43 (+0.01%) $+3.42*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.Advertisement