Greggs Tests Limit of Britain’s Appetite for Its Sausage Rolls
Summarize this article with:
Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Its sausage rolls are idolized on socks and T-shirts, and its thousands of shops make it Britain’s most unmissable baker.
But Greggs Plc is showing the strain of expansion, and investors are piling up bets against it.The maker of steak bakes suffered its worst stock performance in 2025, a 40% drop driven by slower sales growth and signs stretched consumers were reacting to higher prices by trimming what for many was a daily habit. It ended the year as the most-shorted UK stock.