Apple Shares on Pace to Match Longest Losing Streak Since 1991
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Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Apple:Apple shares spent much of 2025 in the penalty box amid concerns that it was falling behind in the race to deploy artificial intelligence features.Apple Inc. shares are on pace to tie their longest losing streak in more than three decades.The iPhone maker fell as much as 1.1% on Friday, putting the stock on track for an eighth-straight losing session. While Apple has had a handful of losing streaks of the same duration over the years — in 2025, 2022, 2016 and 1998 — it hasn’t fallen for nine consecutive days since 1991, according to data compiled by Bloomberg.